Approved identity · September 2026

This is the master logo.Two profiles · Coral centre · Three signal arcs · No descriptor

The idea

Two people.
One shared impression.

The outward-facing man and woman represent distinct perspectives, independence and an organisation attentive in more than one direction. The coral centre keeps them visibly joined; it is the shared experience they create together.

The three arcs carry the idea beyond the faces: communication, intelligence and action moving through a team. Looking outward is not separation—it is two individuals connected at the centre and ready to engage with the wider world.

Logo library

One drawing.
Five useful forms.

These are applications of the same approved artwork, not alternate logos.

Illustration language

People, intelligence and the signals around work.

Each element shares the logo’s rounded geometry, coral signal arcs and warm human palette. Yellow appears only as a precise spark of attention.

People illustration
People

Two distinct perspectives, joined by one shared centre.

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Intelligence illustration
Intelligence

Insight made visible and useful.

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Impressions illustration
Impressions

The unique mark every interaction leaves.

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Happiness illustration
Happiness

Belonging, recognition and everyday wellbeing.

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Impact illustration
Impact

Progress that people can see and feel.

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Participation illustration
Participation

A voice, a signal and a place in the team.

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Recognition illustration
Recognition

Good work noticed, remembered and rewarded.

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Wordmark & editorial

People
Impressions

Playfair Display · expressive, warm and considered

Product & communication

Clarity
at work.

Geist · direct, modern and highly readable

Core colour system

Deep Aubergine#3D183D
Warm Coral#F26B56
Soft Blush#FBD9CF
Parchment#F7F1E8

Deep Aubergine leads the identity. Warm Coral creates emphasis, while Soft Blush and Parchment give the system warmth and breathing room.

Voice

Warm. Clear.
Intelligent. Useful.

“Every part of work leaves an impression. Let’s make it a better one.”

Supporting brand line: One team. One dream.

Production files

Ready to use and ready to refine.

The files are editable SVG vectors. The wordmark remains live text so the approved Playfair Display setting can be outlined by the final print-production designer.

Download usage notes ↓