Brand guidelines · Version 1 · September 2026
Calm, exact and on the employee's side.Two people · One shared foundation · One clear name
The idea
Two people.
One shared foundation.
The mark shows two people standing together on one line. It is a simple expression of the product: individual employees, managers and teams working from the same dependable record.
The yellow heads and shared base are used only on deep teal. On white, the entire mark becomes teal and the base is removed. The result stays clear at product, presentation and favicon sizes.
Logo library
One mark.
Four useful forms.
Use the reversed colour lockup on teal and the one-colour teal lockup on white.
Construction
Built to stay clear.
Keep clear space equal to one head around the complete mark. Use the full lockup from 120px wide; below that, use the icon alone.
The icon remains legible down to 20px. Remove the base below 20px.
Minimum width for the complete name and symbol lockup.
Minimum clear space on every side of the mark.
Wordmark & headlines
People
Impressions
Instrument Serif Italic · never below 16pxProduct & communication
Every day,
accounted for.
Instrument Sans · regular for body, bold and tracked for labelsCore colour system
Three colours, no others. Yellow appears only on deep teal. On white grounds, the mark, headings, text and actions run in teal alone. Tints may be created only through restrained teal transparency for rules and quiet surfaces.
Voice
Calm. Exact.
On your side.
“Every day, accounted for.”
Supporting brand line: One team. One dream.
Production files
Ready for product, web and presentation.
The official package now includes editable SVG vectors, high-resolution PNG lockups and the application icon. Keep the lockup proportions, spacing and colour rules unchanged.