# People Impressions final vector kit

This folder contains the rebuilt master logo and the first production-ready illustration family. Every logo file is transparent, editable SVG artwork; no logo is a crop of the supplied image and no background panel is baked into a lockup.

## Master logo files

- `people-impressions-logo-master-outlined.svg` — portable master artwork with the wordmark converted to vector paths
- `people-impressions-logo-dark-outlined.svg` — portable reversed master for aubergine fields
- `people-impressions-logo-light.svg` — editable-text working lockup for parchment and white fields
- `people-impressions-logo-dark.svg` — editable-text working lockup for aubergine fields
- `people-impressions-symbol-colour.svg` — standalone full-colour mark
- `people-impressions-symbol-reversed.svg` — standalone mark for dark fields
- `people-impressions-symbol-one-colour.svg` — one-ink production version

No descriptor is part of the approved logo. “One team. One dream.” is supporting copy and remains separate from the mark.

## Illustration family

The six elements cover People, Intelligence, Impressions, Happiness, Impact, Participation and recognition. All use the same rounded stroke language, signal arcs and restrained yellow attention point.

## Colours

- Deep Aubergine `#3D183D`
- Dark Field `#1D163B`
- Warm Coral `#F26B56`
- Soft Blush `#F8D9CF`
- Parchment `#F7F1E8`
- Attention Yellow `#F2C94C` (illustration accent only)

## Typography

The editable wordmark uses Playfair Display with Georgia as a fallback. Keep the two-line setting and do not substitute a sans serif. Before sending artwork to a printer, outline the wordmark in a vector design application with the approved Playfair Display font installed.